Settings ▸ General
Who your shop is and where it is. These details print on invoices, show on your contact page, and decide how tax is worked out — so this is the tab to get right before you trade.
Store details
| Field | What to put |
|---|---|
| Name | Your trading name. It heads your invoices and, until you upload a logo, your storefront. |
| Email / Phone | How customers reach you. The email is what your contact page and order emails point at, so use one somebody reads. |
| Address | Your real trading address. It goes on invoices, which is a legal requirement for a VAT invoice — not a decoration. |
Country — the field that does the most
It is not decoration. Country decides how VAT is worked out on every sale you ever make: your home rate, EU OSS for a shopper elsewhere in the EU, or zero-rated for an export. Set it before you take an order, because changing it later does not go back and re-tax the orders you have already sold.
what3words
Optional, and genuinely useful if you are up an alley or on an industrial estate where the postcode drops people in the wrong car park. It sits alongside your address on the contact page.
Opening hours
Free text per day, written exactly as you want it read — "10am – 6pm", "Closed", "12–8, late night Thursday". Nothing parses it, so there is no format to get wrong, and equally nothing closes your shop automatically at 6. It is a sign in the window, not a schedule.
Social
Full URLs to your Facebook, Twitter/X and Instagram — the whole https://… address,
not a handle. Leave a box blank and that icon simply does not appear, so a shop
with one account does not get two dead links.