Settings ▸ Appearance

Help centre · Setting up your shop

What your shop looks like: its theme, whether sold-out stock is listed, and its three images. From Settings in the menu, open the Appearance tab. The theme's colours are not here: they are changed from Pages with the Colours button, which the Theme panel links to.

Theme

The themes are laid out as a carousel. Spin through with Previous theme and Next theme (or the dots beneath), leave the one you want at the front — the line under it reads Chosen: and its name — then press Save settings. Your storefront changes immediately. A theme is a complete design, not just a colour scheme: the home page, the product grid and the checkout all come with it. Your content, prices and menu are untouched, so switching is safe to try and safe to undo.

Which themes you see depends on your plan. Afterglow, Arcade, Ledger, Linen, Meridian, Playground, Prism, Slate and Tabletop are open to every plan. Broadsheet, Foundry and Vault are for the Starter plan. Daybreak and Nightfall are for Ultimate, and the trial. A theme that another shop has bought exclusively (below) is not shown to you at all. Whatever you are using now always stays in the carousel, even if your plan has since changed, so nothing is pulled out from under you.

The navigation drop-down designer under Navigation is only offered on the themes that draw a drop-down — After Dark, Daybreak and Nightfall.

Making a theme yours alone

Bring a theme to the front and, if nobody else is using it, a panel appears: Make <theme> exclusive to your shop — £49.99 one-off. Press Buy exclusivity and no other shop on the platform can ever choose that theme; it leaves their carousel. It is charged to the card saved on your account there and then, and it is non-refundable. If you have no card saved the button reads Add a card to your account first and takes you to do that.

  • The offer only appears when the theme is free to claim — not already exclusive to anyone, and not currently in use by another shop. A theme somebody else is merely using cannot be bought out from under them.
  • Daybreak and Nightfall cannot be bought exclusively; the offer never appears on them.
  • Once bought, the panel reads <theme> is exclusive to your shop since <date>. You can still switch to another theme and back; it stays yours.

Storefront listings

Show out of stock items decides what your grids and search list. Off, they show only what you can actually sell, and the storefront's In stock filter disappears because there is nothing left for it to do. On, sold-out items are listed too and shoppers can filter them out themselves. Either way a sold-out item keeps its own page, so anyone with the link can still ask to be told when it is back. Part of Save settings.

Storefront footer

Hide "Powered by SetupShop" takes the platform credit off every page of your storefront. It only appears if your plan includes it — on the plans that don't, the credit stays and there is no switch to find.

It changes nothing else: your shop is hosted by us either way, and the invoices, emails and checkout are identical. It is there for shops that want the storefront to read as entirely their own.

The three images

Each saves on its own, the moment you upload it. They are not part of Save settings, and each has its own Remove button.

The logo is the odd one out: Choose and position logo opens an editor rather than a file box — pick the file, drag it to frame it, use the Zoom slider, then Use image. The other two are plain uploads: Upload icon and Upload background.

ImageWhere it appearsLimit
LogoYour storefront header, in place of the shop name. Remove it and the name comes back — so a shop is never left with a blank header.250 KB
Browser iconThe little icon on the browser tab, and the bookmark icon.250 KB
Account backgroundBehind the sign-in and account pages.2 MB

Once one is set you get a preview of it here with a Remove button beside it — that preview is the only place to confirm what you actually uploaded, so it is worth a look after each one.

Check the shop front, not this page

A logo that looks right on a white form can disappear on a dark theme. Upload it, then open your storefront and look at the header. The same goes for the account background, which sits behind text.

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