Selling on eBay

Help centre · Selling features

Puts stock you already hold onto eBay, and then keeps the quantities in step by itself — sell a card at the till and its eBay listing comes down without anyone touching it. Needs the eBay channel feature.

The listings are on your own seller account, not ours. Buyers pay you, eBay's fees are yours, and your business policies apply. We never see your eBay password.

What we charge for selling here

Because the buyer pays you on eBay, our commission cannot come out of the payment the way it does on your own storefront. So every eBay sale is recorded, and the commission for those sales is added to your next subscription payment as a single line on the invoice. There is nothing to pay separately and nothing is taken at the moment of the sale.

The commission is your plan's usual percentage, and it is charged on your own shelf price — not the price the card listed or sold for on eBay. Two things follow from that, both in your favour: what you add on top for eBay's fees is yours to keep, and a card that goes for far more than you asked is still charged on your price.

Stock you brought in with Import from eBay carries no commission on its eBay sales. Sold on your own website, it pays the usual percentage like everything else.

The running total is on the Settings tab, under Commission on eBay sales, with the number of sales it came from. eBay's own fees are separate and are between you and eBay.

Your plan sets how many listings you may have live on eBay at once, and the eBay page tells you where you stand. A listing counts once however many copies it holds, and ending one frees its place straight away. Listings that have ended or errored hold no place at all.

Before you connect

You need an eBay seller account with business policies — payment, postage and returns — already set up for the site you intend to sell on. Listings are created against those policies, so a missing one is the usual reason a publish fails.

Press Connect eBay and you're sent to eBay to approve it. Four things can come back:

You seeWhat happened
Connected to eBayDone. The rest of the page appears.
You cancelled on eBayYou backed out. Nothing was connected and nothing was changed.
That eBay account is already connected to another shopOne eBay account belongs to one shop on this platform. Disconnect it from the other shop first.
eBay would not complete the connectionTry again. If it keeps happening, contact support.

If the panel says Not available yet, the connection isn't switched on for the platform at all — that's ours to fix, not yours.

eBay site

Which eBay you sell on — UK, Germany, France, Italy, Spain, Ireland, Netherlands, Belgium, Austria, Poland or the US. The one matching your shop address is marked matches your shop address.

It decides two things: the currency your listings are priced in, and which of your eBay business policies they use. Both are baked into a live listing, which is why it can't be changed while listings are live. End them first, or start a second shop.

Where you post from

Also on the Settings tab. eBay will not publish a listing until this is filled in — it takes the listing's country from here, shows buyers this as the item's location, and works postage out from it. It is set here rather than taken from your shop details on purpose, so a separate stockroom or a different postal address is yours to choose: Name for it, the address lines, Town or city, County or state, Postcode, Country, then Save and send to eBay. While something is missing the panel says Still needed: and names it.

Business policies

eBay lists everything under three policies of your own — how you take payment, what you charge for postage, and what you accept back. We do not set these for you; they live on your eBay account. Pick which ones we should use from Payment policy, Postage policy and Return policy. A missing one is the usual reason a publish fails, and the panel says so.

Your categories on eBay

Which eBay category each of your categories lists into. Press Choose… beside a category to pick from eBay's own list for your site, then Save categories. Set one on a category and everything in it uses it; set one on a sub-category and that wins for the things inside it. Anything left blank falls back to our own best guess for the game, which real eBay may refuse. Changing your eBay site above clears these.

What you charge on eBay

eBay takes roughly 13% plus postage, so most shops price above their shelf price.

FieldWhat to put
Percentage of market price100 is market price; blank is the same as 100. 125 lists at a quarter over. This is a separate percentage from your storefront's — the two never compound. Each prices from the same market reference, so putting your shop at 90 and eBay at 125 gives exactly those two prices, not one applied to the other.
Don't list anything belowA floor, in the eBay site's currency. Cheap cards cost more in fees and postage than they earn, so the default is 5.00. Anything under it never becomes a candidate.
Listing description templateHTML, with tokens filled in per card. Leave it blank for the built-in one.

The description tokens

TokenBecomes
{{ name }}The card or product name
{{ set }}The set or expansion
{{ game }}The game
{{ number }}The collector number
{{ finish }}Foil / Etched / Reverse Holo — blank for an ordinary card, so write it so an empty value still reads properly
{{ condition }} / {{ condition_long }}The grade as NM, or spelled out as Near Mint
{{ language }}EN, DE, and so on
{{ shop }}Your shop name
{{ sku }}Your SKU for that exact variant

A Preview under the box shows your saved template filled in with a card from your own stock — so save, then look, before you publish two hundred of them.

Add listings

A four-step wizard: pick what you are listing, find and pick the cards, check the list, then sync. Nothing reaches eBay until the last step, and the list survives you wandering off mid-way — it is still there when you come back.

Only stock that is in stock, priced, and not already on eBay can be picked. Your listing floor under Settings decides what "priced" means, so if something you expected is missing, that is the first thing to check.

Find and list

Type a card name, set, collector number or SKU and results appear as you type. Each card is broken out into every copy you hold — condition, language, how many, your shelf price and the eBay price side by side — so you put up the near-mint English one and leave the played German one on the shelf. List on eBay adds a copy to the list; each one becomes its own eBay listing.

Multi listing

Pick a category and narrow it by sub-category, rarity, finish or price, tick as many cards as you like, and they go up as one eBay listing the buyer picks their card from. Give it a title buyers will see, or leave it blank for the one we suggest.

Three rules the page enforces, because eBay does. Everything in one listing has to sit in one eBay category, so you cannot mix games or kinds. Everything has to be the same grade — a listing carries one condition, so a near-mint and a played copy cannot share one. And every card has to differ by name, number, finish or language, or eBay cannot tell two of them apart.

A multi listing costs one place on your plan, however many cards it holds — which is what makes it worth using. Your plan allows a limited number of them; the page says how many you have left.

How many you list

Every line on the list has a List box next to what you hold. It starts at everything on the shelf, less any reserve, and you can lower it to hold some back. That number sticks: the hourly sync keeps the listing at it rather than topping it up to your full stock, so a listing of two out of five stays at two even after you take more in. The same box sits beside List on eBay on a product's Variants tab.

Sync

The last step publishes and then reports back line by line, including anything eBay refused and why. If you picked more than your plan has room for, the most valuable go up and the rest are left where they are, said plainly rather than silently.

On eBay

What you have up, with a count by state across the top. Multi-card listings are listed first, on their own, with the number of cards each holds — End on one of those takes the whole listing down, every card in it.

StatusMeaning
activeLive on eBay and following your stock.
draftCreated here but not yet live on eBay.
endedOff eBay. It becomes a candidate again.
erroreBay refused it, and the reason it gave is printed under the card in red. Errors sort to the top of the list, because they are the only rows that need you.

End on an active row takes that listing down. Fifty listings show at a time, newest activity first, with pages underneath when you have more. The search box finds a listing by card name or SKU.

Changing a listing that is already up

The pencil on a row changes its title, quantity and price, and sends the change to eBay as you save. The listing stays where it is — it is not ended and put up again, so it keeps its age and anyone watching it.

Each of the three boxes can be emptied to hand it back to us:

Leave it emptyWhat happens
TitleBack to the title we build from the card — name, set, finish, condition, language.
QuantityThe listing follows everything you hold, as it did before.
PriceBack to your eBay percentage, which then follows the market on its own.

A price you type sticks — the hourly sync will not move it. Rows marked yours in the price column are the ones you have set by hand.

The pencil is also there on an error row, which is how you fix whatever eBay objected to and try again.

Quantities look after themselves

Once a listing exists you don't maintain it. Sell the card anywhere — the website, the till, the buylist going out — and the eBay quantity follows. Sell your last one and the listing ends.

The platform can hold a number of copies back from eBay — a reserve — so the shop floor is never sold out from under itself. It is set for the whole platform rather than per shop, and is normally zero. If you want copies held back, ask support.

Rules — listing without opening this screen

A rule is a standing description of what you are happy to have on eBay: “Magic singles worth more than 20, in your own currency”, say. Once a night it looks at everything you hold that is in stock, priced and not already on eBay, and puts up whatever now matches. A box opened on Tuesday is listed by Wednesday morning without anyone touching this page.

Give it a name in What to call it, then narrow it: game, kind, Only cards worth at least (in your own currency), and Only when you hold at least — that last one is how you keep a playset on the shelf and only list your spares. At most, each night is a ceiling per run, so a rule that suddenly matches your whole shop cannot spend your entire plan allowance in one night. Save rule keeps it.

Two switches, and a rule needs both before anything goes up:

SwitchWhat it does
On / offWhether the rule runs at all. New rules start off.
List what it matches automaticallyOff, the rule only counts what it matches and lists nothing. On, it lists them.

That is deliberate: save a rule, watch the “would go up now” count for a day or two, and only then let it loose. Every rule obeys everything else on this page — your plan's allowance, your eBay percentage, your minimum price and your mapped categories. A rule can never list something the wizard would have refused.

Deleting a rule does nothing to what it has already listed.

Disconnect

Stops us listing or updating anything on your eBay account. Anything already listed stays on eBay and stops following your stock — which means it can sell after you've sold the last copy elsewhere. If you want them gone, end them on eBay yourself, or press End on each row here before you disconnect.

Good to know

  • Sandbox under the account name means you are connected to eBay's test environment. Nothing there reaches a real buyer.
  • Only stock with a price and a positive quantity is ever a candidate. A card with no price is invisible to this screen.
  • An eBay sale is an eBay sale — it is not written into your orders list. It appears on the Sold on eBay tab instead.

Sold on eBay

Everything an eBay buyer has bought from you, newest first, with the stock already taken off your shelf. Treat it as your eBay picking list: it tells you what to pack, and nothing more — you still dispatch, and message the buyer, on eBay itself.

The search box finds a sale by card, SKU, buyer or eBay order number.

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