The sales report
What the shop took over a period. Set From and To and press Run; it defaults to this month so far.
The summary
| Figure | Means |
|---|---|
| Revenue (gross) | The total of every paid order in the range, VAT included. |
| Orders / Units | How many orders, and how many individual items across them. |
| Discounts | How much discount codes took off. |
| VAT charged | The tax contained in that revenue. Only shown if you are VAT registered. |
| Refunds given in this period | Money given back between the two dates, whenever the sale was made, shown as a deduction. If you are registered, the VAT credited back on those refunds is noted underneath, taken from each refund's credit note, along with how much output VAT that leaves you. |
| After refunds | Revenue minus refunds — the number that matters, and the one in bold. |
| Revenue, after refunds and net of VAT | The same figure with the tax taken out. Registered shops only. This is the one to compare against last year, because it is the money that is actually yours. |
| Margin | Only with Cost tracking: revenue minus what the stock cost you. |
VAT — which case are you?
- If you are VAT registered (a VAT number and its Registered from date are saved in Settings ▸ Payment ▸ Tax): your prices are treated as VAT-inclusive, and the VAT contained in each sale is broken out here. It is the VAT on these orders only; second-hand goods under the margin scheme, trade show sales not yet posted and eBay sales are not in it. The figures for your return are on the VAT report.
- If you are not VAT registered: no VAT is charged or recorded, and the VAT rows are not shown. That's correct, not a fault — leave the VAT number blank until you register, and the shop simply won't add tax. A sale made while you were registered still shows the VAT it carried.
The charts and the table
Two graphs — revenue per day and orders per day — sit above a day-by-day table. They're deliberately separate charts rather than one with two scales, because money and a count can't share an axis honestly. Days with no sales show as zero, not as a gap, so a quiet week looks quiet rather than invisible. Ask for more than a year and it switches to monthly buckets.
Top products ranks what sold by revenue, with units alongside.
Email me this report
Sends the summary for the range you're looking at to your own address — handy for a weekly figure without logging in. It emails exactly what's on screen.
Good to know
Days are bucketed in your timezone (Settings), so a late-evening sale lands on the right day. Only paid orders count — a pending order is not revenue.