Creating a custom product
For something the shared catalogue doesn't have — a bundle you made up, a second-hand box, a playmat, an hour at a table. You author all of it: the title, the picture, the price.
Check the catalogue first. If it's a card, a sealed box we hold, or an accessory we carry, add it from Catalogue instead — you get the artwork, the set, the rarity and a market price that maintains itself. Typing it in here gets you none of that, forever.
Field by field
| Field | What to put |
|---|---|
| Title | The only required field. What customers see. |
| Type | Sealed, accessory, gift card, booking, or one of your own. It does two things: it lets your own products list be filtered by type, and it sets what it costs to post — each type is a product group under Shipping with a default size and weight. + Add a type creates a new one on the spot. |
| Barcode (UPC) | Optional. Fill it in and the till can scan the item straight into a sale. |
| Size and weight | Weight (g), Width (mm), Height (mm) and Depth (mm) of one of these, boxed. Postage is worked out from what an order weighs and the parcel it fits in, so these are what make the product postable; the type's defaults under Shipping fill in for anything you have not measured. |
| URL slug | The web address. Leave it blank and it's made from the title, which is almost always what you want. Lower-case letters, numbers and hyphens only. You are never refused for reusing one — if the address is taken, yours is made unique instead, so the product already sitting at that link (which somebody may have bookmarked) keeps it. Check the box after saving if the address matters to you. |
| Image | Optional, and addable later. Choose and position image opens an editor rather than a bare file box: pick the file, drag it to frame it, and use the Zoom slider. Image shape is filled in from the Type — Single card (5:7), Sealed product or Accessory (square) — so a card is cropped like a card and a box sits on white with a margin. Use image uploads it there and then, but the product only takes it when you press Create product. |
| Active | Ticked by default. Untick to build it quietly and reveal it later. |
| Featured | Flags it for wherever your theme highlights products. |
| VAT | Standard rate for almost everything a game shop sells. Zero rate for printed books — rulebooks, novels, art books — which carry no VAT in the UK. Reduced rate (5%) and Exempt are there for the rare item that needs them. Only matters once you are VAT registered, and zero-rated or exempt items are never sold under the margin scheme. |
| Sort order | Lower sorts earlier where products are listed by hand. Leave at 0 unless you're arranging something deliberately. |
Pre-order
Only if your plan includes it. A future release date turns the product into a pre-order — shoppers see a badge and the date. Give it its own cancellation fee if it should differ from the one in Settings, and tick Collection in store only for something you won't post.
Categories & filters
Where it appears when shoppers browse and filter. Tag it now or later; an untagged product is still findable by search and by its own link, it just won't show up under a category.
What happens when you save
You land on the product's own page, and it has no price and no stock — you create the thing here and stock it there. Until it has a variant, nobody can buy it, so a half-finished product does no harm.